RACHELVPOULIN
Thumb_MagentoExperiential.jpg

Magento Experiential Design

As an integral member of the Magento design team, I helped create a cohesive branding system for events held or attended by Magento. Brand redesigns are unveiled each year at Magento’s large yearly conference, Imagine, and utilized at all other Magento events throughout the year. Imagine was held in Las Vegas in 2014 at the Hard Rock Hotel, and in 2015-2017 at the Wynn.

 Today, Imagine brings together thousands of commerce experts from merchant companies, agencies and technology providers across over 45 countries. Other events include the worldwide MagentoLive conferences. I personally have had a large role in the more intricate design needs for these events including shirts and other apparel, buttons, directional maps, giveaways, menus, sponsor guides, presentation graphics, and probably any type of hotel branding signage you can imagine.

Today, Imagine brings together thousands of commerce experts from merchant companies, agencies and technology providers across over 45 countries. Other events include the worldwide MagentoLive conferences. I personally have had a large role in the more intricate design needs for these events including shirts and other apparel, buttons, directional maps, giveaways, menus, sponsor guides, presentation graphics, and probably any type of hotel branding signage you can imagine.

Imagine2017_2.jpg
SWAG & Kids Apparel

SWAG & Kids Apparel

One if the biggest hits in the Magento store every year became my kids apparel graphics. These were so fun to work on, and I enjoyed them from pun conception to drawing to seeing the final products!

Imagine2016_2.jpg
MagentoApparel_5.jpg
MagentoApparel_4.jpg
Imagine2016_1.jpg
Event Maps

Event Maps

I’ve always had a knack for maps and organization, and otherwise confusing event maps are a great way to stretch that creative muscle. Through Magento as well as other experiential designs I’ve been a part of, I’ve created countless print and digital user maps.

Imagine 2016

Imagine 2016

eBooks

eBooks

Illustrated eBooks (then turned into physical books/ one sheets/ pamphlets) were a valuable resource at customer help desks.

Imagine2017_5.jpg
Books2.jpg
Imagine2016_3.jpg
Buttons and SWAG Store Cash

Buttons and SWAG Store Cash

Fun extras given to attendees.

Collateral_2.jpg
Presentation Design

Presentation Design

Not only did my team touch every physical hotel and event graphic that went into the Imagine events, but we also designed all of the keynote presentations. Through my work at Magento and Sparks, I’ve had a lot of experience in presentation design with Powerpoint and, more recently, Google slides.

Collateral_1.jpg
Imagine2016_6.jpg
Imagine2016_7.jpg
Imagine 2015

Imagine 2015

Imagine2015_1.jpg
Imagine2015_2.jpg
Imagine2015_3.jpg
Imagine2015_4.jpg
Maps.jpg
Imagine2015_5.jpg
Imagine2015_6.jpg
Imagine2014_1.jpg
Imagine2014_2.jpg
Imagine2014_3.jpg
Imagine2014_4.jpg
Imagine2014_5.jpg
Imagine2014_6.jpg
Imagine2014_7.jpg
Imagine2014_8.jpg
Imagine2014_9.jpg
Imagine2014_10.jpg
Other_1.jpg
Other_2.jpg
MagentoLive & Magento U Events

MagentoLive & Magento U Events

Below are some examples of work I did with other Magento events outside of Imagine.

Collateral_6.jpg
Other_5.jpg
Collateral_5.jpg
Other_6.jpg
Collateral_7.jpg
Other_7.jpg
Collateral_8.jpg
Collateral_9.jpg
Other_8.jpg